Made in Oregon
Made in Oregon needed to update, modernize, and clarify brand-guidelines.
Project Overview
Client: Made in Oregon
Industry: Retail
Timeline: 12 weeks (2025-2026)
My Role: Brand Designer
Brand-guidelines were mostly nonexistent beyond the Primary logo and MIO Green hex code. I've added an extensive asset library, clarified typeface usage, and created a more cohesive color scheme, as well as creating a logo system beyond what Made in Oregon was referring to as "the bug."
The marketing manager and I also clarified the brand's overall voice and tone to build a brand that is more than just visuals.
View the full brand guide here.